Identity

On a daily basis the State University of New York at New Paltz competes for attention with other academic institutions in a world filled with marketing messages from a wide variety and large number of businesses and organizations, both for-profit and non¨Cprofit. Reaching our students, supporters, and contributors can be quite a challenge. How do we establish our place in the market?

One way is to project a consistent and distinct identity-our brand. Simply put, a brand identity is the sum total of all perceived information about us as communicated through our various messages- marketing and communications tool. Every communication, including our name and related marks, contributes to building our brand identity.

This guide has been developed to help us achieve a consistent identity as we communicate the essence of the institution, the strength of our offerings, and the quality of our programs. Following these guidelines will help ensure that your communication vehicle contributes to a unified image that reflects the high quality of our faculty and students.

Brand profile

This brand profile is derived from the focus groups and surveys done in recent years for various purposes and our mission statement.

• New Paltz provides quality undergraduate and graduate programs in the liberal arts and sciences which serve as a core for professional programs in the fine and performing arts, education, health care, business, and engineering.
• New Paltz has a faculty and a campus community dedicated to the construction of a vibrant intellectual and creative public forum which reflects and celebrates the diversity of our society and encourages and supports active participation in scholarly and artistic activity.
• New Paltz is located in the scenic Hudson Valley midway between the state capital of Albany and metropolitan New York City, providing unique opportunities for enriching our academic programs.
• New Paltz is the only residential public university in the Mid-Hudson region.
• New Paltz is committed to providing high quality, affordable education to students from all social and economic backgrounds.
• New Paltz is an active contributor to the schools, community institutions and economic/cultural life of our region.
• New Paltz is selective in admitting students who show promise of thriving in a learning environment which is challenging, student-centered, and personalized.