Offices of Public Affairs & Publications

Style Guide

Style Guide: Image Guide

Colors

The official school colors are blue and orange. The blue should be a mid-hue blue, and the orange a true orange, with the various applications (print, clothing, Web, etc.) coming as close to that as possible given the restrictions and parameters of the application. The following specifications are used by the Publications and Web Management offices, and should be used for those applications.

  PRINT WEB
  PMS # CMYK RGB HEX
blue 281 ZSOJ
(100.72.0.38)
0,51,153 003399
orange 165 OQZO
(0.65.100.0)
255,102,0 FF6600

PMS

The Pantone Matching System is a widely used system of color specifications. Printers follow specific formulas for mixing ink, providing consistency and accuracy from design to print, and from print to reprint. This is often referred to as flat color or spot color.

CMYK

The three hues of cyan, magenta, and yellow are used with black in process color reproduction. This is referred to as full color or four color process.

RGB

Red, green and blue are the hues of light, used on the screen.

HEX

Hexidecimal code for use in HTML on the Web.