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photo collage of van den Berg Hall, the clock tower, Dean Hadi Salavitabar, and undergraduate student Jumpei Onozuka

Faculty Directory

Clark, Theodore

M.B.A., Marketing/Management, Long Island University, 1987


Department: School of Business
Office: VH 308
Phone: (845) 257-2927

Office Hours

MR02:00 PM - 03:00 PM
TF01:00 PM - 02:00 PM

Career History

Professor of Marketing and Strategy 1984-present
Marketing Consultant, market research and plans 2009-present
Director, Business Institute, 2000-2009
Branch Manager, Credit Bureau, Inc., Division of Equifax, 1976-1977
Assistant Vice-President, State National Bank of Connecticut, 1974-1976
Assistant Cashier (Junior Bank Officer), National Bank of Westchester, 1970-1974

Teaching Interests

Marketing, Consumer Behavior, Sales Management and Strategic Management

Research/Creative Activity

Marketing Research
Marketing Audits
Marketing Plans
Consumer Behavior
Healthcare Patient Satisfaction

Awards, Honors & Recognition

Provost Outsanding Faculty Service Award, May 2014
Teacher of the Year SUNY New Paltz Alumni Assoc 2013
SUNY New Paltz School of Business Distinguished Service Award, 2009
American Marketing Association (AMA) Advisor of the Year Award, 2008-2009
"Quality of Life Award," Orange County Partnership, 2007
Business Plan Contest Advisor of the Year, 2007 and 2012
Direct Marketing Faculty Advisor of the Year, DM Foundation of NY, 2003
AMA Outstanding Faculty Advisor, 2002-2003
New Paltz Alumni Association, Distinguished Teacher Award, 2000


Presentations to: Business Marketing Association, Council of Industry; EEI Marketing Research Conference; Hudson Valley Business Edge Conference; Hudson Valley Women Business Owners Association; New Paltz Chamber of Commerce; Northeast Decision Sciences Institute; American Marketing Association International Collegiate Conference; Marketing Management Association Fall Educators Conference

Committee Memberships & Professional Organizations

American Marketing Association
Business Marketing Association of the Hudson Valley
Direct Marketing Association
Greater Dutchess Chamber of Commerce
New Paltz Chamber Of Commerce
Ulster County Chamber of Commerce