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photo collage of van den Berg Hall, the clock tower, Dean Hadi Salavitabar, and undergraduate student Jumpei Onozuka

Faculty Directory

Tikoo, Surinder

Ph.D., Marketing, University of Connecticut, 1994
M.B.A., Marketing, Indian Institute of Management (India), 1987


Professor

Department: School of Business
Office: VH 320
Phone: (845) 257-2959
E-mail: tikoos@newpaltz.edu

Career History

Export Sales Engineer, Greaves & Company (India), 1982-1985
Assistant Sales Manager, Britannia Industries Ltd. (India), 1987-1989

Research/Creative Activity

Franchising
Retailing
Branding
Marketing Research
Consumer Decision Making

Awards, Honors & Recognition

SUNY New Paltz School of Business Distiguished Research Award, 2012

Publications

Publications in: Journal of Advertising Research; Journal of Business Research; Journal of Retailing; Journal of Operational Research Society