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photo collage of van den Berg Hall, the clock tower, Dean Hadi Salavitabar, and undergraduate student Jumpei Onozuka

Faculty Directory

Jiraporn, Napatsorn

Ph.D., SUNY Binghamton 2011
M.B.A., Virginia Tech 2006
B.B.A., Chulalongkorn University, Thailand 2001

Assistant Professor

Department: School of Business
Office: VH 341
Phone: (845) 257-2369

Office Hours

MR09:15 AM - 10:15 AM
T03:00 PM - 05:00 PM

Career History

Product Planner, Nissan Motor ASEAN Office 2001-2004

Research/Creative Activity

Consumer Behavior and Decision Making
Adoption of Technology Products
Cross-Cultural Marketing
Goal Maintenance

Awards, Honors & Recognition

Distinguished Dissertation Award in Social Science category, SUNY Binghamton, 2012


Publications in: European Journal of Marketing, Applied Economics Letters, and Journal of Business Ethics

Presentations to: Association for Consumer Research, Academy of Management, Southern Management Association

Committee Memberships & Professional Organizations

American Marketing Association
Association for Consumer Research