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School of Business

Food Marketing

The School of Business offers courses in Food Marketing taught by experts in both food retail as well as marketing. These classes are the only ones of their kind in the SUNY system!  Food Retail Management (BUS393_01) and Food Category Management (BUS393_02) join existing courses in Marketing (BUS325), Sales Management (BUS327), and Marketing Strategy (BUS429) to help students develop specialized skills in food merchandising, retail, sales, and category management and lead to job placement in the vibrant and constantly evolving food industry. Our graduates pursue entry-level marketing, analyst and sales positions and are positioned to be fast-tracked to the executive level. 

A unique aspect of theses courses is that most of the leading faculty have worked full time in the food industry and have practical first-hand experience of the industry in which they teach. Students study important issues from faculty who are also constantly engaging the industry through consulting, advising and publishing.

Dean Kristin Backhaus and Dr. Russell J. Zwanka have developed strong industry ties that assist in the placement of graduating seniors, advising of students, providing internships, content expertise, and scholarships.

Outstanding students are given the opportunity to travel around the United States to major food conferences in places like Las Vegas, New York, New Jersey and multiple locations in the northeast. New Paltz food marketing also offers applied learning opportunities, with a strong tie-in with the New Paltz American Marketing Association. The annual trip to the NGA's University Case Competition and the William Paterson University National Sales Challenge highlight the off-campus opportunities, as well the Northeast Frozen and Refrigerated Association's Annual Conference and the HVEDC Food and Beverage Alliance's Hudson Valley Beer, Wine, and Cider Expo.

Actively engaged companies include:

Ad Life

Anchin Partners

Bozzutos, Inc.

Bread Alone

C&S Wholesale Grocers

Constellation Brands

Delhaize/ Hannaford

Dr. Brian Harris, Founder, The Partnering Group


Hudson Valley Economic Development Corporation’s Food and Beverage Alliance


Ivie and Associates

Chef Janet Davis JADE Grill

Johnson O’Hare

Kressner Strategy Group


National Grocers Association (NGA) University Coalition

New Paltz American Marketing Association


Rosie App

Satin Fine Foods

Shop Rite Supermarkets


The Food Institute


Triple Eight Marketing


Ulster County Chamber of Commerce


Food Marketing in the News:

Food Marketing Summit

NGA Case Competition

Food Industry Council

Food Industry Council- Progressive Grocer

Food Marketing Summit Images

Book Release

Food Industry Council- HVEDC

Bet on My Business Academy


 Food Marketing Contacts