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photo collage of van den Berg Hall, the clock tower, Dean Hadi Salavitabar, and undergraduate student Jumpei Onozuka

Course Descriptions

BUS429 Marketing Strategy

Formulation and implementation of marketing strategies for organizations. Emphasis on marketing decision-making and its integration with the manufacturing and financing dimensions of an organization.

Credits

  • 3

Restrictions

  • Must be enrolled in the following level: Undergraduate
  • Must be enrolled in one of the following majors: Finance (543), General Business (547), Marketing (545), International Business (546), Accounting (542), Management (544)
  • May not be enrolled in the following class: Freshman

Prerequisites

  • (BUS325 Minimum Grade of C- or 20325 Minimum Grade of C-)

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