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photo collage of van den Berg Hall, the clock tower, Dean Hadi Salavitabar, and undergraduate student Jumpei Onozuka

Course Descriptions

BUS425 Marketing Research

Examination of the research process used in marketing decision-making. Topics include survey methodology, sample selection, fieldwork, tabulation, statistical analysis of data and report writing.

Credits

  • 3

Restrictions

  • Must be enrolled in the following level: Undergraduate
  • Must be enrolled in one of the following majors: Finance (543), General Business (547), Marketing (545), International Business (546), Accounting (542), Management (544)
  • May not be enrolled in the following class: Freshman

Prerequisites

  • (BUS325 Minimum Grade of C- or 20325 Minimum Grade of C-) and (BUS311 Minimum Grade of C- or 20311 Minimum Grade of C-)

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