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photo collage of van den Berg Hall, the clock tower, Dean Hadi Salavitabar, and undergraduate student Jumpei Onozuka

Course Descriptions

BUS326 Consumer Behavior

Study of consumer behavior using social science concepts. Topics include buyer decision making, product and service choice, motivation and attitudes of consumers, and shopping behavior.

Credits

  • 3

Attributes

  • Liberal Arts

Restrictions

  • Must be enrolled in one of the following field(s) of study (major, minor or concentration): Accounting (542), Finance (543), General Business (547), General Business - ITU (547U), General Business - Izmir (547I), Industrial/Organizational (539I), International Business (546), Management (544), Marketing (545), Pre-MBA (0MBA), Undeclared:Business (000B), Undeclared:Pre-Accounting (00AC), Undeclared:Pre-Finance (00FI), Undeclared:Pre-Gen Business (00GB), Undeclared:Pre-Interntnl Bus (00IB), Undeclared:Pre-Management (00MG), Undeclared:Pre-Marketing (00MK)
  • May not be enrolled in the following class: Freshman

Prerequisites

  • (BUS325 Minimum Grade of C- or 20325 Minimum Grade of C-)

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