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photo collage of van den Berg Hall, the clock tower, Dean Hadi Salavitabar, and undergraduate student Jumpei Onozuka

Course Descriptions

BUS325 Marketing

Introduction to the principles of marketing. Topics include consumer behavior, marketing research, segmentation, targeting, and positioning strategy, marketing mix elements.

Credits

  • 3

Restrictions

  • Must be enrolled in the following level: Undergraduate
  • May not be enrolled in the following class: Freshman

Prerequisites

  • (ECO207 or 33207) and Math Placement Level 4

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