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School of Business Alumni eNewsletter , Spring 2010

American Marketing Association (AMA) excels

The AMA was successful at the 33rd American Marketing Association's Annual International Collegiate Conference. Out of the 150 colleges, New Paltz placed in the "Elite 8" for the second year in a row with the highest total point average ever received by New Paltz-91.38 out of 100. New Paltz also earned the highest score of allNew York state colleges and was the second smallest school to place in the top 16. Of the 64 chapters that entered the Website competition, New Paltz took third place and, of the 60 chapters participating in the Nintendo Case competition, New Paltz received honorable mention. This was the first time the chapter competed in these two competitions. In addition, New Paltz took third place in the AMASAVESLIVES competition, which created awareness of the need for organ donations using social media.

AMA Competition Award

Ted Clark, Lecturer of Marketing and Faculty Advisor to the AMA, is very please with this year's accomplishments. "The extraordinary success of our marketing students in developing a superior strategic market plan represents their dedication and commitment to achieving some lofty goals and reflects the quality of the students we have in the School of Business at New Paltz. The award is especially note worthy given the colleges they competed against - Wharton, Univ Of Wisconsin , Penn State, Univ of Texas, etc. I am very proud of the accomplishments of the Collegiate Chapter of The AMA at New Paltz."