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Digital Marketing Communications
Summer Certificate Program for 2012

A new and exciting non-credit professional development program is designed for those looking to sharpen their skills in digital communications and e-marketing strategies.

Who should attend:

For those interested in a career in the marketing profession; those interested in the growing number of career opportunities in social media; for business owners looking to enhance their e-presence; for career changers; for students in marketing and business.

Add professional credentials and learn state-of-the-art skills

Students will:

  • gain practical and theoretical approaches to social media applications for marketing and strategic communication and viral marketing campaigns

  • gain critical thinking skills in creating real world strategies

  • engage in current trends and styles

  • gain an entrepreneurial understanding of media – learn how to recognize deficiencies in the market for capitalization

Instructors:

Andy Satter

Andy Satter has 20+ year’s experience as a marketer and consultant to senior marketers at blue chip, digitally driven media and marketing communications organizations such as Ogilvy & Mather, HBO, Hearst, and Meredith. An expert in 1:to:1 communications, Andy has personally taught hundreds of marketers how to tailor their messaging – spoken and digital – to match the thinking and communication styles of their audiences, typically resulting in greater viewer engagement, recall, and sales. A recipient of an ECHO Leader Award from the British Direct Marketing Association, Andy graduated from Boston College and lives in New Paltz, NY. His website is: www.satterassoc.com

Bryan Neilon

Bryan is an assistant video editor and the digital asset manager for Hearst Digital Media in NYC creating web and iPad videos for Hearst Magazines which includes Cosmopolitan, Esquire, Good Housekeeping, Hearst Corporation and more. Currently, his department is working with Verizon to implement a first-of-its-kind multi-platform media distribution system. Bryan is also an adjunct lecturer at SUNY New Paltz where his classes include Writing for Digital Media, Digital Storytelling and Media & Society.

Bryan runs his own web-development company, Web Judo Consulting, and is an international award-winning freelance video editor. He received his MS From Brooklyn College in TV/Radio Production and is a proud alumnus of the SUNY New Paltz Communication & Media Department.His website is: www.bryanneilon.com

Joan Schuman

Joan Schuman, MA jsa@hvc.rr.com has owned a PR /Advertising/Marketing Agency for over 25 years. She has experience in investor relations, Internet marketing/ SEO, tourism, health care, B-B, and consumer product promotion. She has taught part-time at New Paltz for 12 years, and has degrees from Syracuse University, and Empire State. She has authored over 200 articles on health care and science topics, and has a specialty in online medical marketing. Joan is on the board of several non profit healthcare related agencies. Her web site is www.joanschumanassociates.com

The Courses:

Courses are hybrid (face to face and online discussion)

COURSE 1 - Preparing Digital Media Marketing Communication Campaigns

Prepare marketing campaigns designed for the web in a media-entrepreneurship model. Elements include Executive Summary, Mission, Situational Analysis, Opportunities and Issues, Goals and Objectives, Marketing Strategy, Action Plan, Budget.


COURSE 2 - Pitching and Assessing Digital Marketing Communication Campaigns
Develop mastery of best practices of pitching, presenting, and interacting with clients for digital marketing communication campaigns. Learn demographic, psychographic, values and lifestyles' and cognitive approaches to key audiences. Acquire effective performance skills for successful presentations. Course includes final campaign presentations and expert evaluation.


COURSE 3 - Producing and Distributing Digital Marketing Communication Campaigns
Hands-on video and web production to begin implementing strategies for marketing communications campaigns. Prepare production budgets. Shoot and edit videos for the web. Learn a variety of software for animated and non-animated campaigns. Distribute campaign content on digital media platforms.

For more information, contact Daniel Schackman, Ph.D., Assistant Professor, Department of Communication & Media: schackmd@newpaltz.edu.