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Office of Communication & Marketing - Media Relations, Web Management, Welcome Ceter

> Social Media

Social Media Brief

Please fill out our short online form before you create a presence in social media for your department or program

New Paltz Social Media Guidelines

Social media channels, such as Facebook, Twitter, YouTube, blogs, LinkedIn, and Flickr are useful tools.  We have assembled a series of guidelines to help you utilize these forums effectively, protect your personal and professional reputation, and comply with university policies.

General recommendations and site guidelines:

The keys to success in social media are being honest about who you are, being thoughtful before you post, and respecting the community.

Think before you post.
There's no such thing as a "private" social media site. Search engines can turn up posts years after the publication date. Comments can be forwarded or copied. Archival systems save information even if you delete a post.

You are legally liable for what you post on your site and on the sites of others. Individual bloggers can be held liable for commentary deemed to be proprietary, copyrighted, defamatory, or obscene (as defined by the courts). Be sure that what you post today will not negatively affect you in the future.

Be authentic.
Be honest about your identity. In personal posts, you may identify yourself as a New Paltz faculty or staff member. However, please remember that you are sharing your views as a member of the higher education community, not as a formal representative of New Paltz.

It is common to include a disclaimer on your social media site if you are discussing higher education.  You may want to include a sentence similar to this in your “About Me” section: "The views expressed on this [blog, Web site] are mine alone and do not necessarily reflect the views of SUNY New Paltz."

Be accurate.
Make sure that you have accurate facts before you post. It's always better to verify information with a source first than to have to post a correction or retraction later. Cite and link to your sources whenever possible.  If you make an error, correct it quickly and visibly.

Be respectful.
You are more likely to achieve your goals if you are constructive and polite while discussing a negative experience or disagreeing with a concept or person.

Link back.
You are welcome and encouraged to provide a link to (or any other official New Paltz sites) from your social media page.

Maintain confidentiality.
Do not post confidential or proprietary information about New Paltz, its students, its alumni, or fellow employees. Use ethical judgment, follow university policies, and federal requirements, such as the Family Educational Rights and Privacy Act (FERPA).

Don't use the New Paltz brand or make endorsements.
Do not use any official logos or other New Paltz images on your personal site. Do not use New Paltz's name to promote any product, cause, or political party/candidate. See also: New Paltz Policies on Political Campaign Activities

If you need to discuss a situation involving individuals on a social media site, be sure that they cannot be identified. As a guideline, don't post anything that you would not present at a conference.

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Created December 2009. Last updated April 20, 2011.