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Office of Communication & Marketing - Media Relations, Web Management, Welcome Ceter

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Tools for Communication

ALL work order forms and tools for communication are now located on my.newpaltz.edu

For all mail-related inquiries, please call (845) 257-3122

Office of Communication & Marketing

Phone: (845) 257-3245
Fax: (845) 257-3345
Haggerty Administration Building 411
1 Hawk Drive
New Paltz, NY 12561-2443

Staff Directory

(Marketing, Media Relations, Digital Media)

Design, Print & Mail Services

Haggerty, 511
(845) 257-3971
(845) 257–3997 Fax

Print and Mail Services

Haggerty, 8
(845) 257-2646
(845) 257–3997 Fax

 

Other Campus PR Contacts:

Brian Savard
Sports Information Director, Athletics
E-mail: savardb@newpaltz.edu
Phone: (845) 257-3927

Smulcheski, Fran
Art Services Assist
Office: CT118B
Phone: (845) 257-3858
E-mail: smulchef@newpaltz.edu

We manage:

To read our comprehensive guidelines, visit the New Paltz Style Guide.

All of us in Communication & Marketing look forward to working with you. Please feel free to stop by our office located in Haggerty Administration Building, Room 411 or call us at (845) 257-3245 if you have any questions.

Media Relations

News Releases

One of the most effective ways of enhancing the image of a college such as SUNY New Paltz is making the public aware of the accomplishments of its students, faculty, staff, and programs. Your assistance in making us aware of research, awards, speaking engagements, and other newsworthy activities will do a great deal in helping us further the College’s image and name recognition.

The Office of Communication & Marketing staff is glad to assist members of academic and other administrative departments in promoting upcoming university-related events such as lectures, concerts, and exhibitions. In order to help you with a planned event, we need to receive the information at least four weeks in advance of the event to ensure time to prepare the release and adequately market it to the media. The more lead time, the better our chances are of obtaining good publicity. We are not, however, responsible for ensuring a full house!

Releases that have the most appeal to media, but historically are the most difficult to prepare, are stories regarding individual achievements or awards. These stories must be planned in advance to generate quality media interest. For example, if a department is planning a formal event to award scholarships, a release announcing the event should be prepared and distributed up to a week before the event. Trying to sell a news release after an event is extremely difficult.

The information should be provided in a concise manner and should answer the questions "Who, What, When, Where, Why and How." If there is pertinent background information, such as a vita, highlight the key points that define the person's most distinguishing accomplishments and characteristics to help us "sell" the person and event to the media. When the Office of Communication & Marketing prepares news releases and other written documents, it uses the SUNY New Paltz Editorial Style Guide, AP Stylebook, The Chicago Manual of Style, and Webster's Collegiate Dictionary as resources to ensure consistency in our written image.

Whenever possible, try to get photographs of a guest speaker or some other visual element of the event. We only need one copy (photograph or a high-resolution electronic image), as we will scan it and distribute it to the media electronically. When you do provide images, include a suggested caption (with full names of people in the picture, including department affiliation for employees and year of study and major for students and alumni) and appropriate credits (photographer's name/affiliation) that should accompany the picture.

School of Fine and Performing Arts, School of Business, Athletics

While the Office of Communication & Marketing generates and distributes news releases covering most issues and events on campus, several offices work in conjunction with the Office of Communication & Marketing to produce news releases specific to their department.

School of Fine and Performing Arts: The arts services assistant coordinates news releases, advertising, and promotions supporting performances, lectures, exhibitions, and other events originating in the School of Fine and Performing Arts.

School of Business: The assistant to the dean coordinates news releases and promotional activities regarding the School of Business.

Athletics: The sports information director coordinates news releases and all media contact regarding athletics results, and manages the Athletics Department website in consultation with the College’s Office of Communication and Marketing.

News Availabilities

Often the media requests time, before or after an event, to interview a guest lecturer or artist. When you make arrangements for a visitation, please ask if that person would be willing to be interviewed and if the person has a preference as to when. Most media outlets prefer it before an event in order to make deadline. Ideally, the guest will be flexible. Telephone interviews in advance are not uncommon and serve as a good promotional tool for an upcoming event.

Working with you and your guest, our office will arrange a time and place for the interview. An Office of Communication and Marketing representative or a departmental representative will usually be on hand to monitor and assist where needed.

SUNY New Paltz Experts

The Office of Communication & Marketing routinely links reporters with faculty members who have expertise in a specific area. Providing subject matter experts gives individual faculty members and the College increased positive visibility in the community and peer areas. Communication & Marketing’s online expert database, at www.newpaltz.edu/experts, provides media and community groups with ready access to experts. The database is built from profiles submitted by faculty members. To create a profile and be part of the database, login to my.newpaltz.edu. Click on Communication and Marketing and choose Expert Database Profile.

Global Reach through the World Wide Web

The College’s website is managed by the Office of Communication & Marketing. Our Web presence plays a vital role in extending our voice and image around the world and is a major recruitment tool for prospective students and employees. The Digital Media Office creates and maintains the College's main Web pages and is charged with ensuring that all other Web pages meet specific guidelines, such as visual imaging and disability access. Specific guidance on university Web guidelines is contained in the Web Guidelines section of Our Voice, Our Image.

E-Newsletters

The Office of Communication & Marketing is responsible for producing the monthly New Paltz Connect e-newsletter for alumni and donors, as well as maintaining and producing stories for the SUNY New Paltz News site.

Emergency Cancellations and Delays Policy

At SUNY New Paltz, classes will be cancelled or delayed only under extreme circumstances, such as severely inclement weather or other emergency situations. Students, faculty and staff have the ability to have emergency notifications sent to their cell phone. For instructions, go to http://www.newpaltz.edu/npalert/. If classes are delayed or cancelled, the Office of Communication & Marketing is responsible for notifying local radio stations, sending NPAlert messages directly to you, and posting the information on the College’s home page (www.newpaltz.edu), the INFO line, and sending e-mail messages to all employees and students. In the fall, the Office of Communication & Marketing distributes a notice that describes the Emergency Cancellations and Delays Policy and lists the media we will contact. A copy of the policy is posted online at http://www.newpaltz.edu/emergency/policy.php.