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Office of Communication & Marketing - Media Relations, Web Management, Welcome Ceter

> OpEd Guidelines

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Tools for Communication

ALL work order forms and tools for communication are now located on my.newpaltz.edu

For all mail-related inquiries, please call (845) 257-3122

Office of Communication & Marketing

Phone: (845) 257-3245
Fax: (845) 257-3345
Haggerty Administration Building 411
1 Hawk Drive
New Paltz, NY 12561-2443

Suzanne Grady
Director of Communication & Marketing
E-mail: gradys@newpaltz.edu

Vicki Vincent
Secretary
E-mail: vincentv@newpaltz.edu

Ashley Nester
Communication Assistant
E-mail: nestera@newpaltz.edu

Melissa Kaczmarek
Media Relations Manager
E-mail: kaczmarm@newpaltz.edu

Randy Pettit
Content Producer
E-mail: pettitr@newpaltz.edu


Digital Media Office

Phone: (845) 257-3245
Fax: (845) 257-3345
Student Union Building 40

Matthew Skillman
Digital Media Manager
E-mail: skillmam@newpaltz.edu

Justin Shumway
Web Designer
E-mail: shumwayj@newpaltz.edu

Lindsay Lennon
Web Content Producer
E-mail: lennonl@newpaltz.edu

Michael Koczanski
Video Producer
E-mail: koczansm@newpaltz.edu

John Oles
Social Media Manager
E-mail: olesj@newpaltz.edu


Design, Print & Mail Services

Haggerty, 511
(845) 257-3971
(845) 257–3997 Fax

Mary Kastner
Director of Design, Print & Mail Services
kastnerm@newpaltz.edu
x3241

Laura Kniffen
Publications Coordinator

Andrea Durbin
Writer/Editor
E-mail: durbina@newpaltz.edu

kniffenl@newpaltz.edu
x3234

Jeff Lesperance
Senior Designer
lesperaj@newpaltz.edu
x3242

Lorna Platt
Keyboard Specialist 2
plattl@newpaltz.edu
x3971


Print Services

Haggerty, 8
(845) 257-2646
(845) 257–3997 Fax

Jim Lyons
Print & Mail Services Manager
lyonsj@newpaltz.edu
x2646

Jeffrey Baker
Digital Imaging Technician
bakerj@newpaltz.edu
x3127

Mail Services

Lettis, Stephen
Mail Clerk
Office: HAB 26
Phone: (845) 257-3122

Morgan, Sonya
Mail Clerk
Office: HAB 26
Phone: (845) 257-3122

Poczciwinski, Lynne
Mail Clerk
Office: HAB 26
Phone: (845) 257-3122

Rizza, Cherie
Mail Service Coord.
Office: HAB 26
Phone: (845) 257-3122
E-mail: huntc@newpaltz.edu

 

Other Campus PR Contacts:

Brian Savard
Sports Information Director, Athletics
E-mail: savardb@newpaltz.edu
Phone: (845) 257-3927

Smulcheski, Fran
Art Services Assist
Office: CT118B
Phone: (845) 257-3858
E-mail: smulchef@newpaltz.edu

We manage:

To read our comprehensive guidelines, visit the New Paltz Style Guide.

All of us in Communication & Marketing look forward to working with you. Please feel free to stop by our office located in Haggerty Administration Building, Room 411 or call us at (845) 257-3245 if you have any questions.

OpEd Guidelines

The number and quality of OpEd pages has increased across the country in recent years because it has proven to be a lively forum to present viewpoints on a number of issues. Blogs have also grown in popularity and provide a similar forum.

For those of us in higher education, publishing OpEd s, guest columns, and blog posts provide a chance to reach people, other than colleagues, to express an opinion. Length of such pieces are typically 500-800 words (one-and-a-half to two-and-a-half pages, double spaced).

Here are some tips on what editors request in an OpEd article:

  • The article should express the author's opinion. What makes your opinions of interest to the public is your knowledge and fresh approach to the subject.
  • The opinion should be supported with statistics, anecdotes, results of studies, or any other specific information that is available. It is not enough just to state a point of view; it must be supported with logical argument.
  • Try not to be too specialized . . . remember you are writing for a general audience!
  • There are no restrictions on style but most people prefer an informal approach like a newspaper letter-to-the-editor. However, using the Editorial Style Guide is recommended.
  • Remember, the process of submitting the article to OpEd page editors takes time. It must be offered on an exclusive basis to one editor at a time in a particular market.
  • If you are interested in writing an OpEd, the Office of Communication & Marketing will be happy to work with you in developing and marketing the piece.