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Office of Communication & Marketing - Media Relations, Web Management, Welcome Ceter

> Communication & Marketing Guidelines

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Tools for Communication

ALL work order forms and tools for communication are now located on my.newpaltz.edu

For all mail-related inquiries, please call (845) 257-3122

Office of Communication & Marketing

Phone: (845) 257-3245
Fax: (845) 257-3345
Haggerty Administration Building 411
1 Hawk Drive
New Paltz, NY 12561-2443

Staff Directory

(Marketing, Media Relations, Digital Media)

Design, Print & Mail Services

Haggerty, 511
(845) 257-3971
(845) 257–3997 Fax

Print and Mail Services

Haggerty, 8
(845) 257-2646
(845) 257–3997 Fax

 

Other Campus PR Contacts:

Brian Savard
Sports Information Director, Athletics
E-mail: savardb@newpaltz.edu
Phone: (845) 257-3927

Smulcheski, Fran
Art Services Assist
Office: CT118B
Phone: (845) 257-3858
E-mail: smulchef@newpaltz.edu

We manage:

To read our comprehensive guidelines, visit the New Paltz Style Guide.

All of us in Communication & Marketing look forward to working with you. Please feel free to stop by our office located in Haggerty Administration Building, Room 411 or call us at (845) 257-3245 if you have any questions.

Interview Basics

  1. Know why you were asked for the interview. Know your audience.
  2. Establish ground rules (length of interview, subjects, etc.).
  3. Know the format and theme of the program (news, feature, or television) and reporter, well in advance.
  4. There is no "off-the-record." Don't say it if you don't want to see or hear it the next day.
  5. Do your homework. Be prepared, even in your specialty.
  6. Question your position beforehand. Play devil's advocate.
  7. Have the Office of Communication & Marketing staff brief you on the "news" of the day before the interview. This avoids being surprised by any breaking major news story.
  8. Establish a professional rapport with the reporter, be cooperative.
  9. Be confident, relaxed. You are the expert; most reporters are generalists.
  10. If you don't know, say so. Don't snow the reporter. Offer to find the answer. If you should know and don't, be prepared for the consequences.
  11. Don't use "no comment." Say why you can't answer.
  12. Don't accept a reporter's facts or misinformation. Correct the record.
  13. Put your conclusion first, then expand. Be positive.
  14. Do not use jargon or acronyms. Talk the public's language.
  15. Use short quotes.
  16. Keep personal opinions to a minimum.
  17. Avoid hypothetical questions.
  18. Keep your "cool" under fire, don't argue. Don't repeat negative words.
  19. Listen carefully.