Tools for Communication
ALL work order forms are now located on my.newpaltz.edu
Tools
- E-mail signature *
- Generic letterhead for e-mail attachment (Microsoft Word) * (last updated 6/23/10)
- Style Guide
- Image Library *
- New Paltz Logos
- PowerPoint*: blue background · white background· white background w/ logo on bottom · white background w/ logo on top
- Template for pre-printed letterhead (Microsoft Word) (last updated 6/23/10)
* The above templates can be downloaded by faculty/staff and require their NPCUID and password. For additional templates, please visit our Identity Standards Manual.
For all mail-related inquiries, please call (845) 257-3122
Office of Communication & Marketing
Phone: (845) 257-3245
Fax: (845) 257-3345
Haggerty Administration Building 411
1 Hawk Drive
New Paltz, NY 12561-2443
Suzanne Grady
Director of Communication & Marketing
E-mail: gradys@newpaltz.edu
Jennifer Palomino
Secretary
E-mail: torresj@newpaltz.edu
Matthew Skillman
Web Team Manager
E-mail: skillmam@newpaltz.edu
Justin Shumway
Web Designer
E-mail: shumwayj@newpaltz.edu
Lindsay Suchow
Web Content Producer
E-mail: suchowl@newpaltz.edu
Andrea Durbin
Writer/Editor
E-mail: durbina@newpaltz.edu
Michael Koczanski
Video Producer
E-mail: koczansm@newpaltz.edu
Design, Print & Mail Services
Haggerty, 511
(845) 257-3971
(845) 257–3997 Fax
Mary Kastner
Director of Design, Print & Mail Services
kastnerm@newpaltz.edu
x3241
Laura Kniffen
Publications Coordinator
kniffenl@newpaltz.edu
x3234
Jeff Lesperance
Senior Designer
lesperaj@newpaltz.edu
x3242
Lorna Platt
Keyboard Specialist 2
plattl@newpaltz.edu
x3971
Print Services
Haggerty, 8
(845) 257-2646
(845) 257–3997 Fax
Jim Lyons
Print & Mail Services Manager
lyonsj@newpaltz.edu
x2646
Jeffrey Baker
Digital Imaging Technician
bakerj@newpaltz.edu
x3127
Mail Services
Lettis, Stephen
Mail Clerk
Office: HAB 26
Phone: (845) 257-3122
Morgan, Sonya
Mail Clerk
Office: HAB 26
Phone: (845) 257-3122
Poczciwinski, Lynne
Mail Clerk
Office: HAB 26
Phone: (845) 257-3122
Rizza, Cherie
Mail Service Coord.
Office: HAB 26
Phone: (845) 257-3122
E-mail: huntc@newpaltz.edu
Other Campus PR Contacts:
Brian Savard
Sports Information Director, Athletics
E-mail: savardb@newpaltz.edu
Phone: (845) 257-3927
Smulcheski, Fran
Art Services Assist
Office: CT118B
Phone: (845) 257-3858
E-mail: smulchef@newpaltz.edu
We manage:
- General news and event releases [how to | view releases]
- Design Services
- Campus Digital Signage
- Emergency communication (cancelation and delays)
- Experts Database
- Media Relations
- Mail Services
- my.newpaltz.edu, in collaboration with Computer Services
- News Pulse
- NPAlert
- Print Services
- RSS Feeds
- Web Management: The college's main Web site, www.newpaltz.edu, and departmental sites
- The Samuel Dorsky Museum of Art media relations and publicity
- New Paltz Connect Monthly E-Newsletter
- The New Paltz Magazine
To read our comprehensive guidelines, visit the New Paltz Style Guide.
All of us in Communication & Marketing look forward to working with you. Please feel free to stop by our office located in Haggerty Administration Building, Room 411 or call us at (845) 257-3245 if you have any questions.
Interview Basics
- Know why you were asked for the interview. Know your audience.
- Establish ground rules (length of interview, subjects, etc.).
- Know the format and theme of the program (news, feature, or television) and reporter, well in advance.
- There is no "off-the-record." Don't say it if you don't want to see or hear it the next day.
- Do your homework. Be prepared, even in your specialty.
- Question your position beforehand. Play devil's advocate.
- Have the Communication & Marketing Office staff brief you on the "news" of the day before the interview. This avoids being surprised by any breaking major news story.
- Establish a professional rapport with the reporter, be cooperative.
- Be confident, relaxed. You are the expert; most reporters are generalists.
- If you don't know, say so. Don't snow the reporter. Offer to find the answer. If you should know and don't, be prepared for the consequences.
- Don't use "no comment." Say why you can't answer.
- Don't accept a reporter's facts or misinformation. Correct the record.
- Put your conclusion first, then expand. Be positive.
- Do not use jargon or acronyms. Talk the public's language.
- Use short quotes.
- Keep personal opinions to a minimum.
- Avoid hypothetical questions.
- Keep your "cool" under fire, don't argue. Don't repeat negative words.
- Listen carefully.
