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Office of Communication & Marketing - Media Relations, Web Management, Welcome Ceter

> Communication & Marketing Guidelines


Tools for Communication

ALL work order forms and tools for communication are now located on

For all mail-related inquiries, please call (845) 257-3122

Office of Communication & Marketing

Phone: (845) 257-3245
Fax: (845) 257-3345
Haggerty Administration Building 411
1 Hawk Drive
New Paltz, NY 12561-2443

Staff Directory

(Marketing, Media Relations, Digital Media)

Design, Print & Mail Services

Haggerty, 511
(845) 257-3971
(845) 257–3997 Fax

Print and Mail Services

Haggerty, 8
(845) 257-2646
(845) 257–3997 Fax


Other Campus PR Contacts:

Brian Savard
Sports Information Director, Athletics
Phone: (845) 257-3927

Smulcheski, Fran
Art Services Assist
Office: CT118B
Phone: (845) 257-3858

We manage:

To read our comprehensive guidelines, visit the New Paltz Style Guide.

All of us in Communication & Marketing look forward to working with you. Please feel free to stop by our office located in Haggerty Administration Building, Room 411 or call us at (845) 257-3245 if you have any questions.

Hints for Successful Media Appearances

Impression often outweighs substance; however, style alone cannot replace substance. Television is a vain medium.

  • Appearance
    • Dress conservatively. Men should wear a dark suit and long-sleeved shirt. Solid color shirts are best, preferably blue, not white.
    • Women should wear a conservative street-length dress or suit. Avoid red or white.
    • Remove loose jewelry or exceptionally heavy rings. Avoid wearing heavy necklaces or bracelets, diamond and rhinestone jewelry, especially earrings or large pins. These objects make great reflectors for the TV lights!
    • Remove name tags, lapel pins and all extraneous articles from jacket pockets.
    • After you are seated and before the interview begins, keep your jacket buttoned and pull it down to reduce wrinkles.
    • Use light studio make-up.
  • Aesthetics
    • Talk to and concentrate on the interviewer; avoid darting eyes and the temptation to "see how you're doing," by watching the monitor.
    • Cross your legs at the knee.
    • Keep your head up.
    • Don't slouch or lean to one side. Avoid swivel chairs.
    • When standing, don't rock back and forth.
    • Use your natural hand gestures for emphasis.
    • In 99 percent of the cases, a camera or sound technician will attach a microphone to you. Lavaliere microphones are the ones most commonly used today and are attached by using a tie-clip device. Whenever possible, hide the microphone cord inside your jacket so it doesn't become a distraction. In most cases a technician will assist you. It is important not to touch the microphone or breath into it.
    • If you have a reason for preferring one profile over the other, say so.