Tools for Communication
ALL work order forms are now located on my.newpaltz.edu
Tools
- E-mail signature *
- Generic letterhead for e-mail attachment (Microsoft Word) * (last updated 6/23/10)
- Style Guide
- Image Library *
- New Paltz Logos
- PowerPoint*: blue background · white background· white background w/ logo on bottom · white background w/ logo on top
- Template for pre-printed letterhead (Microsoft Word) (last updated 6/23/10)
* The above templates can be downloaded by faculty/staff and require their NPCUID and password. For additional templates, please visit our Identity Standards Manual.
For all mail-related inquiries, please call (845) 257-3122
Office of Communication & Marketing
Phone: (845) 257-3245
Fax: (845) 257-3345
Haggerty Administration Building 411
1 Hawk Drive
New Paltz, NY 12561-2443
Suzanne Grady
Director of Communication & Marketing
E-mail: gradys@newpaltz.edu
Jennifer Palomino
Secretary
E-mail: torresj@newpaltz.edu
Matthew Skillman
Web Team Manager
E-mail: skillmam@newpaltz.edu
Justin Shumway
Web Designer
E-mail: shumwayj@newpaltz.edu
Lindsay Suchow
Web Content Producer
E-mail: suchowl@newpaltz.edu
Andrea Durbin
Writer/Editor
E-mail: durbina@newpaltz.edu
Michael Koczanski
Video Producer
E-mail: koczansm@newpaltz.edu
Design, Print & Mail Services
Haggerty, 511
(845) 257-3971
(845) 257–3997 Fax
Mary Kastner
Director of Design, Print & Mail Services
kastnerm@newpaltz.edu
x3241
Laura Kniffen
Publications Coordinator
kniffenl@newpaltz.edu
x3234
Jeff Lesperance
Senior Designer
lesperaj@newpaltz.edu
x3242
Lorna Platt
Keyboard Specialist 2
plattl@newpaltz.edu
x3971
Print Services
Haggerty, 8
(845) 257-2646
(845) 257–3997 Fax
Jim Lyons
Print & Mail Services Manager
lyonsj@newpaltz.edu
x2646
Jeffrey Baker
Digital Imaging Technician
bakerj@newpaltz.edu
x3127
Mail Services
Lettis, Stephen
Mail Clerk
Office: HAB 26
Phone: (845) 257-3122
Morgan, Sonya
Mail Clerk
Office: HAB 26
Phone: (845) 257-3122
Poczciwinski, Lynne
Mail Clerk
Office: HAB 26
Phone: (845) 257-3122
Rizza, Cherie
Mail Service Coord.
Office: HAB 26
Phone: (845) 257-3122
E-mail: huntc@newpaltz.edu
Other Campus PR Contacts:
Brian Savard
Sports Information Director, Athletics
E-mail: savardb@newpaltz.edu
Phone: (845) 257-3927
Smulcheski, Fran
Art Services Assist
Office: CT118B
Phone: (845) 257-3858
E-mail: smulchef@newpaltz.edu
We manage:
- General news and event releases [how to | view releases]
- Design Services
- Campus Digital Signage
- Emergency communication (cancelation and delays)
- Experts Database
- Media Relations
- Mail Services
- my.newpaltz.edu, in collaboration with Computer Services
- News Pulse
- NPAlert
- Print Services
- RSS Feeds
- Web Management: The college's main Web site, www.newpaltz.edu, and departmental sites
- The Samuel Dorsky Museum of Art media relations and publicity
- New Paltz Connect Monthly E-Newsletter
- The New Paltz Magazine
To read our comprehensive guidelines, visit the New Paltz Style Guide.
All of us in Communication & Marketing look forward to working with you. Please feel free to stop by our office located in Haggerty Administration Building, Room 411 or call us at (845) 257-3245 if you have any questions.
Foreword
The mission of the Communication & Marketing Office at SUNY New Paltz is to assure that the public image of the university reflects the strategic objectives of the university. To be successful, Communication & Marketing counts on involvement and partnership from all corners of the campus community.
This section of Our Voice, Our Image is designed to create a better understanding of that "involvement and partnership." This booklet is not meant to be a comprehensive guide to public relations, but is designed to provide basic useful information regarding news releases, OpEd stories, issues management and media interviews.
As an office, we are responsible for carrying out planned communications programs designed to disseminate information about the university, its people, and its programs in our own publications, the media, and various public forums in a tasteful, truthful, positive, and professional manner. While our office is the home of the official "spokesperson," we are not the only voice. But if all the voices are consistent, we can influence how our story is told and better shape our public image. (Contrary to what some people may think, however, we do not control what is printed in the newspapers or what is broadcast!)
We initiate programs to include the media as a communication arm to reach the public, and we support the media's specific needs. We are as open and candid as possible in providing information, ensuring we develop concise messages to make our story clear. If an issue arises that may portray the university in an unfavorable way, we respond in such a way as to minimize the negative impact.
As a central point of contact for media, we can ensure the university speaks with a consistent voice, whether the spokesperson is from Communication & Marketing, the administration or faculty. In crisis or adverse situations, the "central point of contact concept" is critical – it allows us to coordinate our message and prevents other staff and faculty members from inadvertently commenting on issues outside their realm of responsibility.
If the media contacts you directly for an interview or information during an adverse or crisis situation, you should refer the call to Communication & Marketing (See Issues Management Policy, page 6). Your timely response and effective participation are essential to the university's public relations efforts.
All of us in Communication & Marketing look forward to working with you. Please feel free to stop by our office located in Haggerty Administration Building, Room 411 or call us at x3245 if you have any questions.
