Name: Ted Clark
Title: Co-Director, Business Institute
Academic Rank: Lecturer
Department: Dean - School of Business
Expertise Keywords: Management, Marketing, Marketing plans, Marketing research, Strategic management, Strategic marketing
Available For: interviews, essays, speaking
Expertise: My expertise is in the field of marketing and strategic management. I am a full time lecturer, who teaches several different classes in marketing and management; principles of marketing, marketing research, principles of management and strategic management. I have made presentations for the University of New York in the Czech Republic on the impact of culture on advertising and made presentations on personal selling techniques for the University of Stockholm in Sweden and electronic commerce for IIB in Hanover, Germany. In addition, I have conducted several workshops on the basics of marketing and marketing research for chambers of commerce and local business organizations and am an active member of the Times Herald-Record's Business Panel.
Currrent Research: Applied research studies; customer satisfaction studies for a major utility, customer preference studies for a major hospital, consumer origination studies for a major museum
Contact Information
Office Phone: 845-257-2927
E-mail Address: clarkt@newpaltz.edu
Other Information
Positions held at New Paltz prior to current position:
Adjunct lecturer of marketing
Positions held prior to joining SUNY New Paltz:
Assistant Professor of Marketing Mt. St. Mary's College, Manhattan
Assistant VP - Charge Card Division Marine Midland Bank
Education
| Colleges/ Universities Attended |
Dates Attended |
Degree Conferred |
Year Conferred |
Major Subject |
|---|---|---|---|---|
| Marist College | 9/1/-6/1/81 | BS | 1981 | Business - Marketing |
| Long Island University | 9/1/84-6/1/87 | MBA | 1987 | Business - Marketing |
Awards/Grants/Honors
Distinguished Teacher - SUNY New Paltz Alumni Association 2000
Faculty Advisor of the Year - SUNY Student Association 2001
AMA International - Hugh G Wales Award for Outstanding Faculty Advisor 2003
Direct Marketing Association's Faculty Person of the Year 2003
Other professional activities
Marketing consultant to both Vassar Brothers and Kingston Hospitals, Central Hudson, Mid-Hudson Library Systems, Ulster County Historical Society and Mastercard
Organizational Memberships
American Marketing Association - member
Academy of Management - member
Business Marketing Association- VP of Education
