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> Tools for Media > Biographies: SUNY New Paltz Administration

wright

Shelly Wright
Chief of Staff and Associate Vice President for Communication

 

Shelly Wright
Chief of Staff and Associate Vice President for Communication
Phone: (845) 257-3291
E-mail: wrights@newpaltz.edu

Shelly Wright oversees daily operations of the President’s Office at the State University of New York at New Paltz and directs executive communication and institutional interaction with the college’s many internal and external constituencies. Ms. Wright serves on the President’s Cabinet, the College’s senior leadership team, along with the President and five Vice Presidents, to shape college policy for New Paltz, a 7,800-student (6,700 undergraduate, 1,100 graduate) public comprehensive master’s institution. She serves as the College’s Government Relations Officer, working with local, state and federal officials, as well as Secretary to the College Council, a governance oversight group that includes 9 governor-appointed individuals and the Student Association president. She guides the President on communication strategy, writes/edits public remarks, speeches, and presentations, and plans and advises on many campus ceremonial events, including two presidential inaugurations. She is campus liaison to the following SUNY System Offices: Office of General Counsel, Communication Office, Government Relations and the Office of the Chancellor. Ms. Wright also serves as campus Records Access Officer. She regularly represents the college at various community, government and business functions. She is a member of the College’s Strategic Planning Council.

As Associate Vice President for Communication, Ms. Wright directs the college’s strategic communication efforts. She supervises the Office of Communication and Marketing, which employs 2 ┬ápart-time and 19 full-time staff members and encompasses Crisis Communication, Internal Communication, Media Relations, Marketing, Web, Social Media, Design (Publications), Print Shop, Mail and Video Services, and Alumni Communication (New Paltz Magazine and alumni e-newsletter). She is responsible for the President’s Office and Communication and Marketing budgets. In this role, she manages implementation of the College’s brand identity across campus. She served on the Brand Marketing Task Force, to research, create, and launch a new brand identity for the College in 2010. She co-chairs the Marketing Council, a coordinating group with representatives from departments across campus that perform marketing and outreach activities for the College. The Marketing Council is a vehicle to achieve an integrated marketing approach to the college’s communications. She also has been instrumental in shaping the College’s emergency communication procedures.

Before joining the President’s Office in 2003, Ms. Wright spent seven years as a public relations and journalism professor in the Department of Communication and Media at SUNY New Paltz (1996-2003). During that time, she helped start and coordinated the Public Relations Program and briefly worked as interim director in the Office of Public Affairs in 2002. She also taught public relations and journalism at Wartburg College in Waverly, Iowa, for three years (1993-96). Her professional experience includes two years (1987-89) working in public relations for an international nonprofit organization in Geneva, Switzerland, where she wrote and edited print materials for distribution to internal and external audiences in both German and English. She also worked as a staff writer for The (Middletown, N.Y.) Times Herald-Record (1990-94) where she covered municipal government, education, business and police beats, and served as a part-time copy editor, editing stories, writing headlines and proofing pages (1995-1999)

Wright earned her B.A. in journalism and German at Wartburg College in Waverly, Iowa, in 1987 and her M.S. in journalism from Columbia University in 1990. She has completed doctoral coursework in sociology, communication and higher education administration at the University at Albany. She resides in New Paltz with her husband, Lee, who is a SUNY New Paltz alumnus.