Vice President for Development and Alumni Relations
Erica Marks was appointed as the new vice president for development and alumni relations at the State University of New York at New Paltz, effective Nov.1, 2013.
As the vice president for development and alumni relations at SUNY New Paltz, Marks reports to the president and serves on the College’s senior leadership team. She leads all fund-raising activities, including campaigns, annual giving, corporate and foundation giving, and planned gifts. She also oversees alumni relations, development services, special events, and the SUNY New Paltz Foundation business office, and serves as executive director of the SUNY New Paltz Foundation. Marks manages the directors and central development office and works closely with the president, Foundation Board directors, deans, faculty and others to expand alumni engagement and increase philanthropic giving to the College.
Prior to her appointment at New Paltz, Marks served as interim vice president of development and alumni relations at the Polytechnic Institute of New York University (NYU-Poly) in Brooklyn, N.Y. At NYU-Poly, Marks provided strategic leadership to a team of development and alumni relations professionals in the areas of major giving, corporate and foundation relations, alumni relations, donor relations and stewardship. She strategically managed the highest level donor prospects and collaboratedregularly with the president, provost, trustees, faculty, and staff at both NYU and NYU-Poly.
Prior to working at NYU-Poly, Marks was director of development and external affairs at The Boys’ Club of New York. In a 17-month period, she raised $2.2 million in new gifts, including nine six-figure gifts. She has also been the associate director of development at the New York City Opera (2007-2008) and associate director of Merce Cunningham Dance Company (2005-2006).
From 1998 to 2005, Marks served as director of development at the School of the Arts at Columbia University in New York, NY. While there she transformed a dormant school-based fundraising program into a vibrant and productive operation while simultaneously participating in university-wide fundraising activities and maintaining a portfolio of 200 active prospects capable of gifts ranging from $250,000 to $100 million. She designed the strategy for a $50 million capital campaign for the School; created naming opportunities and identified prospects to support creation of a new facility for the School that included theatres, a gallery, classrooms and studio space. She is credited with helping to change the school’s culture by involving donors in key activities, such as MFA exhibition sponsorships. She grew the number of endowments by 14, including two new endowed professorships.
From 1993 to 1998, she was manager of major gifts (1993-1994) and director of development (1994-1998) at The Actors Fund, a national, nonprofit human services organization founded in 1882 that serves over 13,000 performing arts and entertainment professionals across the country. She elevated fundraising and visibility to a then all-time high, raising $6.3 million in 1997. She developed and led a $10 million special campaign and raised $2 million in the first year.
From 1991 to 1993, she was associate director of development at Arena Stage, a national center for the production, presentation, development and study of American theater. Early in her fund-raising career she was associate director of development at the American Field Service, a non-profit international exchange organization for students and adults that operates in more than 50 countries, and organizes and supports intercultural learning experiences.
Marks earned a Bachelor of Arts degree in English from Maharishi University of Management, in Fairfield, Iowa, and a Master of Arts in Arts Administration from New York University.