Brand Marketing Task Force reviews research findings

The Brand Marketing Task Force has been busy this fall reviewing the college’s current marketing and other communication efforts.

The group has also begun to analyze research findings from Carnegie Communications, a marketing research and communication firm for higher education working with the admissions office. The results will outline how the college is currently seen in the eyes of various groups within its market segment.

The Task Force was formed by President Steven Poskanzer to develop a brand marketing strategy and integrated marketing plan to help New Paltz define its brand and communicate that brand to its target audiences through mixed media, such as special events, direct mail, the Web, feature stories and graphic identity or logo.

Members of the task force include: Chair, L. David Eaton (Vice President of Enrollment Management); David Basch (Advertising Consultant and adjunct faculty member) Theodore Clark (Business faculty member); Sally Cross (Director of Development); Mary Kastner (Director of Publications); Stuart Robinson (Director of Athletics); Eric Gullickson (Public Affairs); Kurt Daw (Dean of Fine and Performing Arts); Rachel Reuben (Public Affairs); and Shelly Wright (Executive Assistant to the President).

DECEMBER 6, 2004
Volume 2, Issue 22

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