A brand marketing team from Stamats, a higher education brand marketing firm that has been awarded the contract to work with the college's Brand Marketing Task Force, will visit the campus in mid-June.
On June 17 and 18, a four-person team from Stamats, led by Beatrice Szalas, will hold interview and discussion groups with students, faculty, administration and local alumni in an effort to get to know the institution from a firsthand perspective. They will use this and other research data to develop a series of key messages that will be tested for their accuracy through a Web survey scheduled to take place in August.
Members of the college's Brand Marketing Task Force will continue to meet with Stamats over the next several months to assist in helping to develop several creative marketing concepts, which will include taglines, logo(s) and overall institutional identity systems that will be tested with key audiences across campus this fall.
Once this process is completed, the task force will begin to roll out the new integrated marketing plan and identity for the college.
Members of the task force include: chair L. David Eaton, vice president of enrollment management; David Basch, consultant and adjunct faculty member in the Communication and Media Department; Ted Clark, lecturer in the Business Department; Sally Cross, director of development; Kurt Daw, dean of fine and performing arts; Eric Gullickson, director of media relations; Mary Kastner, director of design and printing services; Stuart Robinson, director of athletics; Rachel Reuben, director of Web communication and strategic projects; and Shelly Wright, chief of staff.