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SUNY New Paltz student and marketing association recognized for raising awareness of organ donations

07/02/2013

NEW PALTZ-The New York Capital Region Chapter of the American Marketing Association (AMA) awarded SUNY New Paltz business student Richard Guido ’15 a $1,000 student scholarship.

This scholarship is awarded to an individual student or group of students for exceptional work in completing a marketing plan. Guido’s team’s plan, developed on behalf of Donate Life America, was targeted toward college-age students to raise awareness of the need for organ donations and increase the number of registered donors.

Guido found leading a group of his peers enriching and challenging. “Developing a marketing plan that would have a large impact on Americans motivated our team to strive for excellence. The experience I gained in the field of marketing is invaluable and I am honored to receive this award.”

This is the third year the scholarship has been awarded. Previous scholarship winners have included students from University at Albany and Siena College.

New Paltz AMA faculty advisor, Ted Clark, nominated Guido for this scholarship. “Given the number of colleges in New York State that competed for this scholarship, it is particularly rewarding to have a New Paltz AMA collegiate chapter board member, Rich Guido, win this prestigious award.”

In addition, the New Paltz collegiate chapter of the AMA was awarded a $250 grant from Donate Life America for their efforts during the 2012-13 academic year to help save lives by promoting the need for organ donations. The New Paltz AMA had the highest number of donor registrations out of the 300 AMA chapters across the nation.

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Located in the heart of a dynamic college town, 90 minutes from metropolitan New York City, the State University of New York at New Paltz is a highly selective college of about 8,000 undergraduate and graduate students.

One of the most well-regarded public colleges in the nation, New Paltz delivers an extraordinary number of majors in Business, Liberal Arts, Sciences, Engineering, Fine and Performing Arts and Education.

New Paltz embraces its culture as a community where talented and independent minded people from around the world create close personal links with real scholars and artists who love to teach.

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