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School of Business - MBA

Course Descriptions

BUS558 Consumer Behavior

Study of consumer behavior using social science concepts. Topics include buyer decision making, product and service choice, consumer attitudes and motivation, and shopping behavior.

Credits

  • 3

Restrictions

  • Must be enrolled in the following level: Graduate
  • Must be enrolled in one of the following majors: Public Accountancy (262), Business Administration (261)

Prerequisites

  • (BUS528 Minimum Grade of D- or 20528)

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