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School of Business - MBA

Course Descriptions

BUS557 Integrated Marketing Communications

Development and implementation of integrated marketing communications programs. Topics include the communication process, budget determination, strategic brand management, internet marketing and issues of monitoring, evaluation, and control.

Credits

  • 3

Restrictions

  • Must be enrolled in the following level: Graduate
  • Must be enrolled in one of the following majors: Public Accountancy (262), Business Administration (261)

Prerequisites

  • (BUS528 Minimum Grade of C or 20528 Minimum Grade of C)

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