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School of Business - MBA

Course Descriptions

BUS547 International Marketing

Discussion of Marketing opportunities in a globally competitive environment. Topics include profiling international segments, international consumer behavior, and the role of cross-culturalism in the development of marketing strategies.

Credits

  • 3

Restrictions

  • Must be enrolled in the following level: Graduate
  • Must be enrolled in one of the following majors: Public Accountancy (262), Business Administration (261)

Prerequisites

  • (BUS528 Minimum Grade of C or 20528 Minimum Grade of C)

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