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School of Business - MBA

Course Descriptions

BUS505 Marketing

This course is an introduction to the principles and practice of marketing. A major part of the course involves a review of the four elements of the marketing mix: product, price, place, and promotion. The course provides the knowledge and skills that students need for taking the marketing management course.

Credits

  • 3

Restrictions

  • Must be enrolled in the following level: Graduate
  • Must be enrolled in one of the following majors: Business Administration (261), Pre-MBA (0MBA)

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