"Why Don't People Listen?" -
The Whole Community and Communicating in a Crisis
11th Annual IDMH Training & Conference
Friday, April 25, 2014
Honorable Richard Serino
8th Deputy Administrator, Federal Emergency Management Agency
Richard Serino was appointed by President Obama and confirmed by the Senate as the Federal Emergency Management Agency's 8th Deputy Administrator in October 2009 and served until January 2014. Mr. Serino is currently a "Distinguished Visiting Fellow" at Harvard School of Public Health, National Preparedness Leadership Initiative and Vice President of Global Disaster Innovation Group/Field Innovation Team. In his role at FEMA he worked directly with Administrator Craig Fugate to promote the "Whole Community" approach to emergency management, which seeks to build, sustain, and improve the Department's capacity to prepare for, protect against, respond to, recover from, and mitigate all hazards. Mr. Serino brought 35 years of state and local emergency management and emergency medical services experience to his position at FEMA. Prior to his appointment as Deputy Administrator, he served as Chief of Boston EMS and Assistant Director of the Boston Public Health Commission. In that role, he bolstered the city's response plans for major emergencies, including chemical, biological, and radiological attacks. He also led citywide planning for H1N1 influenza. Mr. Serino has served as an Incident Commander for over 35 mass casualty incidents and for all of Boston's major planned events, including the Boston Marathon, Boston's Fourth of July celebration, First Night, and the 2004 Democratic National Convention, a National Special Security Event.
Since 1998, Mr. Serino has been a National Faculty member for the Domestic Preparedness Program. He was an original contributing member for the Defense Department's Domestic Preparedness Training Program and Metropolitan Medical Response System. As a consultant to the Pentagon and the Defense Department, Serino served on the 9/11 after-action team to assess medical consequence management policies and procedures.
Eric Klinenberg, Ph.D.
Professor, Sociology, New York University
Eric Klinenberg's broad, sweeping ideas straddle multiple disciplines. In an influential and much-discussed New Yorker article on whether cities can be "climate-proofed," Dr. Klinenberg encourages us to look for inspiration globally, citing Rotterdam and Singapore's intelligent solutions for prevention as models for innovation. Perhaps most importantly, he analyzes the importance of communities, leaders, and social networks during disasters. On stage, Dr. Klinenberg conducts what he calls a "social autopsy" and asks how the social, political, and institutional organs of a city can be made more resilient—or, without planning, more frail—before the next crisis. In his keynotes, Dr. Klinenberg explains how this seismic shift in lifestyle has transformed our personal lives, our families, our cities, and our economy, and argues that solo living is the biggest modern social transformation we've failed to name or identify.
Dr. Klinenberg is Professor of Sociology, Public Policy, and Media, Culture and Communications at New York University. He is the author of three acclaimed books: Heat Wave: A Social Autopsy of Disaster in Chicago; Fighting for Air: The Battle to Control America's Media; and Going Solo. In addition to his books and scholarly articles, he has contributed to The New York Times Magazine, Fortune, Time Magazine, Rolling Stone, The Wall Street Journal, The Guardian and the radio program This American Life.
Director, Information Management and Situational Awareness
Disaster Cycle Services, American Red Cross
Wendy Harman is a proud Red Crosser and a digital nerd. In June 2013 she became Director of Information Management and Situational Awareness at the American Red Cross, where she has the unique privilege to create a program around dynamic and collaborative information sharing in disaster responses, recovery efforts, and preparedness. Previously, she served as the Director of Social Strategy at the Red Cross. In this role she was responsible for positioning the Red Cross as a social organization ready for 21st century humanitarian work. She was responsible for the national social media presence, including the listening program, social content and community engagement. She developed the Digital Operations Center where the organization now endeavors to give the public a seat at the table of domestic disaster response via (1) big data situational awareness (2) individual needs routing and (3) individual engagement. She conceived of the Red Cross Disaster Digital Volunteer role and coined the phrase digital hug. She frequently speaks and writes about issues at the intersection of nonprofits, technology and the social web. In 2010, 2011, 2012, and 2013, she was named to the Nonprofit Times Power and Influence Top 50 list. She taught President Obama to tweet in 2010 and is often cited for her smart handling of the #gettngslizzerd mistaken tweet. Before joining the Red Cross in 2006, Wendy managed operations for Future of Music Coalition and Volunteer Lawyers for the Arts, in addition to creating her own artist management firm.
Lou McNally, Ph.D. Research Assistant Professor, Climate Change Institute, University of Maine at Orono, Maine Assistant Professor of Applied Aviation Sciences, Embry Riddle Aeronautical University
Lou McNally received his BA in 1975 from Lyndon State College in Vermont, where he was instrumental in beginning the successful broadcast meteorology program. He went on into private practice, starting a private company forecasting weather for radio stations in New England. That led to a career move to television, beginning in Portland, Maine, and moving through Des Moines, Iowa; Buffalo, New York; Providence, Rhode Island; and Boston, Massachusetts before returning to Portland, Maine. During that time, he continued to build his private practice, serving radio stations, airports, and public works departments in the US and Canada. He has also appeared as an expert witness in numerous legal cases. Dr. McNally received the MS in Quaternary Studies from the University of Maine in 1994, and, in 2004, the Interdisciplinary Ph.D. in History and Global Climate Change from the University of Maine's Climate Change Institute, where he is a Research Assistant Professor. He also teaches at Embry-Riddle Aeronautical University in Daytona Beach where he has developed a track in Broadcast Meteorology. He teaches online as well. His research includes reconstruction of daily weather maps from diaries and other documentary evidence. Dr. McNally has a unique perspective on the media and disaster management, having experienced severe weather events as a forecaster and a public spokesperson for a government entity (The Bermuda Weather Service), a private meteorologist consulting with numerous clients, a chief meteorologist at major market radio and television stations, and as an educator of the next generation of broadcast meteorologists.
Linda Certo, M.A., L.C.S.W.
Assistant Professor of Psychology, SUNY New Paltz
Linda Certo received her Masters in Psychology from Marist College, and her Masters in Social work from Fordham University. She is a licensed clinical social worker who has specialized in providing clinical services to vulnerable populations at Occupations, Inc for the past twenty years. She has been a lecturer at SUNY New Paltz and Mount St Mary's College, and is currently the Coordinator at the Institute for Disaster Mental Health. She has been a Disaster Mental Health responder with the American Red Cross for the past 15 years, and a member of the American Red Cross Greater New York leadership team. Ms. Certo is a contributor for Disaster Mental Health Handbook for the American Red Cross.
David A. Crenshaw, Ph.D., ABPP, RPT-S Clinical Director, Children's Home of Poughkeepsie
David A. Crenshaw received his Ph.D. in Clinical Psychology in 1969 from Washington University in St. Louis. Dr. Crenshaw is Clinical Director of the Children's Home of Poughkeepsie and a Faculty Associate at Johns Hopkins University. He is a Board Certified Clinical Psychologist (American Board of Professional Psychology-ABPP); Fellow of APA, Division of Child and Adolescent Psychology; and a Registered Play Therapist-Supervisor (RPT-S) by the Association for Play Therapy. He is the author of 12 books in the field of child and adolescent therapy, numerous journal articles, and book chapters on child trauma, abuse, the rage of children, the wounding of adolescents, and the resilience of children.