On a daily basis the State University of New York at New Paltz competes for attention with other academic institutions in a world filled with marketing messages from a wide variety and large number of businesses and organizations, both for-profit and non-profit. Reaching our students, supporters, and contributors can be quite a challenge. How do we establish our place in the market?
One way is to project a consistent and clear identity-our brand. Simply put, a brand identity is the sum total of all perceived information about us as communicated through our various messages-it is a marketing and communication tool. Every communication, including our name and related marks, contributes to building our brand identity.
This guide has been developed to help us achieve a consistent identity across all communication vehicles as we reflect the essence of the institution, the strength of our offerings, and the quality of our programs. The consistent application of these standards will help ensure that your communication vehicle contributes to a unified image that benefits New Paltz through improved awareness, recognition, and professional appearance.
The Athletics Style Guide provides information on approved athletic logos and logotype; guidance on the use and placement of logos and logotype; standards for colors, typography, and stationery. View the Athletic Style Guide.
The Editorial Style Guide provides guidance on word usage, with a focus on words and terms associated with the campus, region and higher education. This guide is currently under revision. View the Editorial Standards.
Last updated 4/4/2017
This manual includes the following topics: About Our Brand, a few updated editorial standards, graphic standards (including use of the new logo), a toolbox to download templates, and more.
» Identity Standards and Style Guide *