BUS558 Consumer Behavior for Marketing Strategy
Study of consumer behavior using social science concepts. Topics include buyer decision making, product and service choice, consumer attitudes and motivation, and shopping behavior.
- Must be enrolled in the following level: Graduate
- Must be enrolled in one of the following majors: Public Accountancy (262), Business Administration (261)
- Students cannot elect the Satisfactory/Unsatisfactory grade option for this course
- BUS528 Minimum Grade of D-