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Graduate & Extended Learning
Course Listings

BUS557 Integrated Marketing Communications

Development and implementation of integrated marketing communications programs. Topics include the communication process, budget determination, strategic brand management, internet marketing and issues of monitoring, evaluation, and control.

Credits

  • 3

Restrictions

  • Must be enrolled in the following level: Graduate
  • Must be enrolled in one of the following majors: Public Accountancy (262), Business Administration (261)
  • Students cannot elect the Satisfactory/Unsatisfactory grade option for this course

Prerequisites

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