BUS547 International Marketing
Discussion of Marketing opportunities in a globally competitive environment. Topics include profiling international segments, international consumer behavior, and the role of cross-culturalism in the development of marketing strategies.
- Must be enrolled in the following level: Graduate
- Must be enrolled in one of the following majors: Public Accountancy (262), Business Administration (261)
- Students cannot elect the Satisfactory/Unsatisfactory grade option for this course
- BUS528 Minimum Grade of C