This course is an introduction to the principles and practice of marketing. A major part of the course involves a review of the four elements of the marketing mix: product, price, place, and promotion. The course provides the knowledge and skills that students need for taking the marketing management course.
- Must be enrolled in the following level: Graduate
- Must be enrolled in one of the following majors: Business Administration (261), Pre-MBA (0MBA)
- Students cannot elect the Satisfactory/Unsatisfactory grade option for this course