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Description

DMJ224 Introduction to Media Programming and Management

Principles, functions, and elements of media programming and management. Emphasis on broadcast, cable, and digital media. Analysis of traditional media business models and emerging programming and distribtuion models; law and regulation; marketing communications; audience research.

Credits

  • 3

Attributes

  • Liberal Arts

Restrictions

  • Must be enrolled in the following level: Undergraduate
  • Must be enrolled in one of the following field(s) of study (major, minor or concentration): Digital Media Management (552), Digital Media Production (551), Film and Video Studies (FVS), Public Relations (505R), Public Relations (523P), Undeclared: Pre-Comm/Media (00CM)

Prerequisites

  • (CMM101 Minimum Grade of C- or DMJ101 Minimum Grade of C-) or (CMM205 Minimum Grade of C- or DMJ205 Minimum Grade of C-)