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Description

CMM316 Public Relations Campaigns

Research based campaign strategies for businesses and non-profits. face-toface, traditional, and social media strategies are taught. Students create internal speeches, newsletters, public service announcements, media releases, targeted external speeches, brochures, social media plans, and slide shows.

Credits

  • 3

Attributes

  • Liberal Arts
  • Service Learning

Restrictions

  • Must be enrolled in the following level: Undergraduate
  • Must be enrolled in the following field(s) of study (major, minor or concentration): Public Relations (505R)
  • May not be enrolled in the following class: Freshman

Prerequisites

  • (JRN230 Minimum Grade of C- or DMJ230 Minimum Grade of C-) or (JRN315 Minimum Grade of C- or CMM315 Minimum Grade of C-)