BUS429 Marketing Strategy
Formulation and implementation of marketing strategies for organizations. Emphasis on marketing decision-making and its integration with the manufacturing and financing dimensions of an organization.
- Must be enrolled in the following level: Undergraduate
- Must be enrolled in one of the following majors: International Business (546), Marketing (545), Finance (543), Accounting (542), General Business (547), Management (544)
- May not be enrolled in the following class: Freshman