Luethi-Garrecht, Aleanna
Master's Aequus, Basel School of Design, Switzerland
Bridge-Programme certificate from Yale/Brissago, USA
Assistant Professor
Career History
Aleánna Luethi-Garrecht has over 20 years of professional experience as a practicing designer primarily in the areas of packaging, letterform and logo design. Her international corporate and non-corporate work includes such clients as: Sunkist Growers, F. Hoffman-La Roche, Nestlé, Wispride, Swatch, Co-op Supermarkets Inc., Basel Museum of Antiquities, Pro Helvetia, Cardinal Beer Inc., Swiss Milk Producers, Pillsbury, Allgemeine Gewerbeschule Basel, Purina, Mars Company, and Consolidated Foods. She established her own design practice in Basel, Switzerland in 1987.
Professor Luethi-Garrecht has over 20 years as a design instructor, working full time at the Basel School of Design, Art Center Europe, and St. Gallen School of Design in Switzerland, where she taught in the foundation, typography, continuing education, Swiss-undergraduate, and international graduate departments.
Teaching Interests
Since joining the faculty of the SUNY Graphic Design Program in 2006, Aleánna has taught courses in graphic design basics, visible systems, typography, visual language, and printed books.
Research/Creative Activity
Her creative research interests lie in the themes of lineform/letterform, type and image, letterforms in the built and free environment. She is currently engaged in creative projects that infuse sensory perception of the five human senses into design. She lectures internationally and nationally about her creative work, historical interests and pedagogical research.
Publications
Her work has been published both in the United States and Switzerland for Letter Arts Review, Discover Magazine, Design Review, and Swiss trade magazines.
