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BUS429 Marketing Strategy (3)

Formulation and implementation of marketing strategies for organizations. Emphasis on marketing decision-making and its integration with the manufacturing and financing dimensions of an organization.

Restrictions

• Must be enrolled in the following level: Undergraduate
• Must be enrolled in one of the following majors: Accounting, Finance, General Business, International Business, Management, Marketing
• May not be enrolled in the following classification: Freshman

Prerequisites

(Undergraduate level BUS325 Minimum Grade of C- or Undergraduate level 20325 Minimum Grade of C-)

Projected Offerings

Spring 2011

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