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Academics > Course Descriptions > Undergraduate

BUS327 Sales Management

Discussion of how the sales force and management team contribute to developing and executing a firm's marketing strategy. Topics include selling techniques, customer relationship management, territory management, and training, compensating and evaluating the sales force.

Credits

  • 3

Restrictions

  • May not be enrolled in the following class: Freshman

Prerequisites

  • (BUS325 Minimum Grade of C- or 20325 Minimum Grade of C-) and (BUS250 Minimum Grade of C- or 20250 Minimum Grade of C-)

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