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Academics > Course Descriptions > Undergraduate

BUS326 Consumer Behavior

Study of consumer behavior using social science concepts. Topics include buyer decision making, product and service choice, motivation and attitudes of consumers, and shopping behavior.

Credits

  • 3

Attributes

  • Liberal Arts

Restrictions

  • May not be enrolled in the following class: Freshman

Prerequisites

  • (BUS325 Minimum Grade of C- or 20325 Minimum Grade of C-)

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