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Academics > Course Descriptions > Undergraduate

BUS326 Consumer Behavior

Study of consumer behavior using social science concepts. Topics include buyer decision making, product and service choice, motivation and attitudes of consumers, and shopping behavior.

Credits

  • 3

Attributes

  • Liberal Arts

Restrictions

  • Must be enrolled in one of the following field(s) of study (major, minor or concentration): Accounting (542), Finance (543), General Business (547), General Business - ITU (547U), General Business - Izmir (547I), Industrial/Organizational (539I), International Business (546), Management (544), Marketing (545), Pre-MBA (0MBA), Undeclared:Business (000B), Undeclared:Pre-Accounting (00AC), Undeclared:Pre-Finance (00FI), Undeclared:Pre-Gen Business (00GB), Undeclared:Pre-Interntnl Bus (00IB), Undeclared:Pre-Management (00MG), Undeclared:Pre-Marketing (00MK)
  • May not be enrolled in the following class: Freshman

Prerequisites

  • (BUS325 Minimum Grade of C- or 20325 Minimum Grade of C-)

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